iGA Istanbul Airport introduces an AR Experience while shopping

iGA Istanbul Airport has introduced a new service featuring Augmented Reality (AR) technology, providing passengers with information about the airport’s retail outlets by accompanying them around the International Terminal shopping area.

The AR technology allows users to see objects virtually and in 3D providing an interactive real-world environment.

The airport has created a virtual character, called CİGA, which accompanies the passengers on their route, providing information about the stores and directing them within iGA Istanbul Airport International Arrivals Bosphorus area. The character also presents special offers from participating retailers.

Once logged into the Istanbul Airport app, passengers can access the system through the AR tab. As CİGA approaches a store, the name of the store appears as a pop-up. When the user clicks on this, details about the store are shown below the name.

Aiming to transform the time spent at Istanbul Airport into a unique experience, iGA offers its passengers special deals and discount codes at member stores through its AR technology. Passengers can then benefit from discounts while shopping at stores with CİGA.